Brief: To provide an array of entertainment & workshop activities for adults & children to experience
Action: We supplied some of the worlds best free runners, breakdancers, football freestylers & BMX flatlanders to perform 6 shows throughout each day for one month. The professional artists also gave workshops sessions for children & adults to try out each street sport.
Result: The first ever combination of street sports entertainment Abu Dhabi had ever seen. Shows were viewed by over 50,000 people throughout the whole month. Children & adults experienced different street sports & arts that some had never seen let alone tried in their lives before