Bicycles seem to be the next thing where beauty design will be applied. And indeed, why not make them more pretty, more witty, more eye-catching? The Swiss designer Juri Zaech imagined a re-designed frame which would carry the message that you’d want. It is just graphic design for now, but who says it can’t be done? There are the safety features to discuss of course, but until future developments, what would you write on your bicycle?