Before the iPod, the hottest music gadget was SONY’s Walkman; if you wanted to be cool, you had to waive it around in your hand, while nodding your head to the music. Like other devices, the Walkman could not face the competition of the Apple music device, but look who’s coming back.
SONY’s ad to announce the come back of the Walkman talks the youngsters slang: with your Walkman, you have your own silent party. Get your friends to have one and you’ll party together. No surprise they’ve thought of another trendy concept like a flash-mob with break-dancers, street dancers doing popping, locking and robotics. The Walkman gets you moving wherever you are. Feel alive even in the library.