If you are a bicycle free rider or just a bicycle fan you know how important the helmet is for when you take your bike to the street. And how uncomfortable, heavy and not sexy at the same time. This is what two girls also thought of it, so they had a revolutionary idea. How about designing a helmet that is both comfy and looks nice? Of course, at the beginning no one gave them much credit but they went ahead anyway, passionate about their idea. Watch the story of the Hövding helmet below. Enjoy and be sure to always wear a helmet when you’re on your bicycle.
The Invisible Bicycle Helmet | Fredrik Gertten from Focus Forward Films on Vimeo.